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  • Neil Patel Feature - 10+ Best Free Keyword Research Tools for Startups


    Date published: 6/29/2016


    Startups begin with an idea, but lack deep financial resources. They are, therefore, reluctant to spend money on something as basic as keyword research. Bootstrapped owners use the free Google’s Keyword Planner, check around with their potential customers for keywords, and write down any keyword that they brainstorm.


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  • Special Guest Aaron Orendorff: 10 Ecommerce Tips So Actionable and Authoritative You’ll Feel Like You’re Cheating


    Date published: 6/16/2016


    10 Ecommerce Tips So Actionable and Authoritative You’ll Feel Like You’re Cheating When it comes to ecommerce, there’s no shortage of best practice principles. Just do a quick Google search and on the first page alone you’ll find over 90 “tips” waiting for you: Unfortunately, most of them miss two crucial elements.


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  • The Business Owner’s Ultimate Guide to Getting Out of Debt


    Date published: 5/2/2016


    The worst four-letter word when it comes to your small business should be “debt.” Nothing can keep you awake at night and hold you back from your business’s true potential like being in debt. If you have a habit of covering expenses on the company credit card, or are taking out more and more loans to make ends meet, chances are you should be refocusing your efforts on being debt-free and not purchasing the plush commodities you’ve always wanted as a business owner.


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  • 8 Habits Hurting Your Productivity


    Date published: 3/29/2016


    Everyone knows that productive habits make for a productive life. Do something every day for 30 days, and it becomes ingrained, gradually getting easier each time because of the hours you have invested.


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  • 10 things to avoid when looking for partners


    Date published: 3/23/2016


    Starting a business partnership is an exciting venture – it’s exhilarating and promising like nothing else. But what happens when the good vibes fade and reality sets in? If you’re like many hopeful business owners, without proper planning and execution you may find yourself with a not-so-ideal partner who ends up hurting your company instead of launching it to the stars.


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  • 6 Best Sites to Get Business News


    Date published: 3/21/2016


    In the Age of Information, it can be tough to find exactly what you need for business news. Aside from the sheer volume of knowledge at your fingertips on the web, there are a multitude of sites that boast unverified facts, useless opinions, and overall bad advice.


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  • A Very Special Interview with Whitney Johnson


    Date published: 3/9/2016


    To continue making 2016 your best year yet and bring all of your goals to fruition, the team here at ProOpinion have gone ahead and started reaching out to leading influencers and professionals who have demonstrated the power and determination in achieving their goals.


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  • 8 Ways to Turn a Great Idea into a Business


    Date published: 3/9/2016


    Whether you’re the kind of person who has one groundbreaking idea in a lifetime or a dozen great smaller ones a day , capitalizing on those ideas and turning them into an actual business can be a long and arduous road.


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  • 6 Ways Introverts Make Great Entrepreneurs


    Date published: 3/9/2016


    Few would disagree that we’re living in an extrovert’s world. In a poll conducted by USA Today, 65% of CEOs surveyed believe that an introverted personality is a hindrance in leadership roles.


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  • Office Politics - Do you need to play to get ahead?


    Date published: 11/11/2015 | Category: Small Business


    As you've gotten older, you've probably realized the adage "life isn't fair" applies to just about everything - especially corporate environments. Competitive offices are inherently political, and oftentimes highly qualified professionals can't succeed in these workplaces unless they're willing to play the game.


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  • 5 reasons you aren't getting promoted


    Date published: 9/25/2015 | Category: HR


    Losing out on a promotion, and watching it go to one of your coworkers instead, is one of the most difficult things you can experience as a business professional. Feeling like you've done everything you can to succeed, and still not getting ahead, can be intensely frustrating.


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  • Poor excuses for not starting your own business


    Date published: 6/3/2015 | Category: Small Business


    A recent ProOpinion survey sought to determine the biggest reasons why some people are reluctant to start their own business. Of the respondents, 42 percent said it's because of a lack of funding, 20 percent said it's due to the fear of failure and 17 percent thought that it's because people just don't know how to start their own business.


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  • 77 percent of consumers want personalized content


    Date published: 7/29/2015 | Category: Tech


    Reaching customers via the Internet is valuable, but must be undertaken carefully. One of the worst possible mistakes is showing content that doesn't apply to your intended reader. Customers, whether they're shopping for gadgets or hunting for the latest gossip, want sites and offers to provide the information they need without adding additional steps.


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  • 12 Creative Ideas for Young Entrepreneurs


    Date published: 2/22/2016


    The future is bright for young entrepreneurs. Yet, even for the most creative minds, brainstorming ideas in search of an ideal business concept is often the biggest challenge. In order to provide you with some inspiration for your next million dollar venture, here are 12 excellent business ideas to get you started.


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  • 10 tax breaks you didn't know you could get


    Date published: 2/19/2016


    When someone asks what your favorite season is, “Tax Season” is probably the last answer on your mind. Paying money to the government once a year by filling out a series of confusing forms is low on anyone’s to-do list, but getting some of that money back in tax deductions may be the silver lining you need to start the process this year.


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  • Poor Leadership Can Sink Your Company


    Date published: 2/19/2016


    No matter how strong a company’s function, goals, and market, the common denominator that can sink any business is poor leadership. Ultimately, the success of a business rests upon its leader; any issues a company has can typically be traced back to ineffective leadership.


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  • Is nepotism in the workplace bad?


    Date published: 2/19/2016


    You’ve seen it happen, or had it happen to you: someone less competent is promoted above you, paid more, or given special treatment because they are related to the boss or in the right clique.


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  • 10 ways to boost your business this year


    Date published: 2/19/2016


    With the holidays behind us and the new year in full swing, it’s time to look at the impact you can make on your business in 2016. This year’s playing field will be as diverse as ever: technology continues to grow at an almost unfathomable rate, the internet continues to connect the globe in new and exciting ways, and consumers continue to evolve in their tastes and habits.


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  • How LinkedIn's Big Data Approach is Influencing HR


    Date published: 11/25/2015 | Category: HR


    Since its launch in 2003, LinkedIn has steadily become the largest network of business professionals across the globe. It's become a place where people can post their resumes, build networks, interact with contacts in their field, look for jobs and reach out to new talent.


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  • 6 Steps to Validating Your SaaS Idea


    Date published: 11/23/2015 | Category: Tech


    Cloud computing is everywhere these days, and when most consumers talk about the cloud, they're really thinking of software-as-a-service, or SaaS, solutions. There plenty of benefits that companies and individuals can gain when they engage in SaaS, like reduced expenses, a limited learning curve, scalability and integration, and simple, hands-off upgrades.


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  • 10 Ways to Turn Positive Feedback into Sales


    Date published: 2/11/2016


    All good salespeople worth their salt know the importance of feedback and how it helps them with future sales. But most people tend to focus on the negative rather than the positive, and businesses are no different: they spend the majority of their time addressing customer complaints and negative feedback.


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  • 10 Signs of a Toxic Boss


    Date published: 1/29/2016


    When you hear the words “toxic boss,” undoubtedly a certain someone comes to mind. Almost everyone has had one – or been one – at some point in their lives. Perhaps you know your boss is less than ideal, but can’t quite put a finger on what the problem is.


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  • 7 Warning Signs Your Employees are Thinking About Leaving


    Date published: 1/29/2016


    Creating a great team for your business is hard work. Hiring the right employees and combining everyone’s skill sets together into a productive powerhouse can take years of tinkering and forethought.


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  • 10 ways to boost productivity this year


    Date published: 1/25/2016 | Category: Environment


    Everyone enters into the new year with vigor and excitement, and you should extend those positive feelings to your business. Resolutions may be nice for going to the gym or eating less junk food, but to improve your business in 2016, it makes more sense to have concrete plans.


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  • 10 Savvy LinkedIn Tips for Small Businesses Just Getting Started


    Date published: 1/21/2016 | Category: Small Business


    Social Media is an exciting and productive way for small businesses to spread their message and their digital fingerprint. Most tools are free to use, and LinkedIn offers many different resources and tips for generating traffic and maximizing the quality of a company's content, especially for any businesses just getting started.


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  • 5 Economic Facts about Millennials (And Why You Should Care)


    Date published: 1/21/2016 | Category: Small Business


    When it comes to money, no generation has faced financial turmoil quite like millennials. While people between the ages of 18 and 34 are often touted as being economically irresponsible by their baby boomer counterparts, the truth is that the financial issues facing this demographic are very real and, often, extremely crippling.


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  • Why You Should Outsource Your Human Resources Department


    Date published: 1/20/2016 | Category: Small Business


    Growing companies are comprised of many moving parts, and all these different silos can be difficult to manage, supervise and maintain. While you may have envisioned all your departments running seamlessly under one roof, the truth is that keeping all your teams in-house could be doing more harm than good for your company.


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  • 10 Shortcuts to Networking Online


    Date published: 1/20/2016 | Category: Media


    The Internet is an unbelievable tool for developing professional networks and expanding existing ones. Young adults or new businesses can utilize social media and other platforms to connect to potential partners or clients and build a brand or identity.


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  • How High Turnover is Dragging You Down


    Date published: 1/20/2016 | Category: Small Business


    A certain level of employee turnover is unavoidable. Workers leave for a slew of reasons - they may resign so they can return to school, start families, pursue different career paths or cash in on their retirement plans.


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  • How to Launch a Business When You Know Nothing About the Industry


    Date published: 1/20/2016 | Category: Small Business


    Those who prefer to play it safe in the business world often preach a "stick with what you know" mentality, but plenty of successful entrepreneurs have operated under the "no risk, no reward" school of thought and come out on top.


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  • Is Your Business Big Enough For Social Media?


    Date published: 1/13/2016 | Category: Small Business


    Social media is still finding its place in the fabric of American culture, but already it has become an integral tool in business. Pew Research Center stated that as of 2014, 74 percent of American adults reported using at least one social media platform, and for Millennials, that number jumps to 89 percent.


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  • The Evolving HR System: How Your Needs Change Between Employees #1 and #100


    Date published: 1/13/2016 | Category: HR


    For small businesses and start-ups, hiring a full-time human resources manager may seem like an unnecessary cost. Even for midsize companies, paying for an HR director may feel more like overhead than a critical part of growing a business.


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  • 10 Products That Were Shaped By Public Opinion


    Date published: 1/13/2016 | Category: Tech


    The Internet has given businesses new ways to interact with clients and consumers in real-time, and this has had a significant impact on the development of new products and how companies source their materials.


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  • The 5 Secrets of Strong Leaders That No One Ever Told You


    Date published: 1/13/2016 | Category: HR


    Businesses can sink or swim depending on decisions made by executives and other leaders. Small startups and massive corporations can buckle at the knees behind poor leadership or thrive because of forward thinking and proper management.


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  • Defining Your Minimum Viable Product for a Mobile App


    Date published: 1/11/2016


    According to Statistica, world mobile app revenue for 2015 was nearly $35 billion dollars. The number of apps downloaded in 2015 was 102,062 million, with a predicted increase to 268,692 million downloads in 2017.


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  • 10 free online resources that'll teach you to code


    Date published: 1/11/2016 | Category: Tech


    Coding is an increasingly important skill and is the way we build our digital world. As business and commerce continue to transition onto online platforms, companies need to be on the cutting edge of digital architecture to standout and deliver high-quality service.


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  • 10 tips for giving a successful VC Pitch


    Date published: 1/11/2016 | Category: Small Business


    For small businesses seeking to expand, meeting with venture capitalists can be a nerve-wracking but important step. VC's have the money and influence to help take a company or idea to the next stage of its development.


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  • 10 successful companies that launched for less than $1,000


    Date published: 1/11/2016 | Category: Small Business


    Some of the most profitable businesses in the world came from humble beginnings and limited resources. They are a testament to the importance of vision and determination, and prove that product development and a good business model can overcome a lack of money or backing from a wealthy board.


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  • The employee's guide to accepting stock options compensation


    Date published: 1/8/2016 | Category: Small Business


    Stock options can be a way for employers to reward or incentivize their new or future employees, especially in the start-up world. As Forbes pointed out, there is no up-front cash cost for a business, and they give employees a tangible stake in the company's long-term success.


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  • The 4 biggest weaknesses that keep you from getting promoted


    Date published: 1/7/2016 | Category: Small Business


    If you've been at your company for a while and are eager to climb the professional ladder, it can be frustrating when no promotion comes your way. It can be especially vexing when you feel like you contribute lots of time and effort to doing a good job.


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  • Signs Your Boss Wants to Fire You


    Date published: 1/6/2016 | Category: HR


    Unfortunately for many working Americans, job security may rank among the biggest stressors brought on by office life. Between balancing the demands of the boss and your daily work load, the advent of new productivity technologies and the possibility of structural or administrative changes at your work, there are a number of things that could cost you your job.


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  • 5 Ways You Can Use Twitter To Improve Your Customer Relationships


    Date published: 1/5/2016 | Category: Tech


    As social media continues to grow in importance for businesses of all types, Twitter in particular is especially interesting. It is responsive, dynamic and casual while also being highly connective and adaptive.


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  • How to Launch Your Side Gig & Work Full-Time


    Date published: 12/28/2015


    In days gone past, people might have stayed up hours past their bedtime - even skipping essential sleep to work a second job and get ahead - a practice otherwise known as “ moonlighting.” These days, however, there’s a whole range of people sneakily using their ‘already paid’ working hours to engage in work for their side projects - it’s the new “ daylighting .


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  • DOWN AND DIRTY MARKETING: 10 PRESS-GENERATING STRATEGIES FOR NEW COMPANIES


    Date published: 12/15/2015


    Ever wonder why ‘that’ company seems to get all the media attention - especially when their service doesn’t seem that great? When you really look at it, it’s clear that it’s not just about what you know or how good you are at what you do.


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  • How to Attract Top Talent at a Young Company


    Date published: 12/15/2015


    Recruiting the right talent requires so much more than simply passing around a job description with an attractive job title and appealing salary. Sure, these are important components when it comes to marketing your job opportunity and your company.


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  • 5 WAYS TO RECRUIT GOOGLE TALENT ON A BING BUDGET


    Date published: 12/15/2015


    Your startup needs to hire rock-star workers if you’re going to make it to the next level. Your business bank account, on the other hand, disagrees. Bringing any business idea to life is a careful balance of timing.


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  • How to Spend Your Startup's First $1,000 on Marketing


    Date published: 12/2/2015 | Category: Small Business


    It's no secret that getting a startup off the ground is a delicate process. Move too quickly, and your business will grow at a rate your resources can't keep up with. Move too slowly, and you risk losing out on opportunities that could propel your organization to the next level.


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  • Is Your Concept Right for Crowdfunding?


    Date published: 12/14/2015 | Category: Small Business


    Unless you were born with a proverbial silver spoon in your mouth, finding the finances to start your own business can be extremely challenging. In addition to scraping together your own savings, you're probably relying on the generosity of loves ones - and a vote of confidence from the bank - to really bring your idea to fruition.


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  • 6 Key Lessons from Instagram's Shocking Growth


    Date published: 12/7/2015 | Category: Small Business


    In accordance with today's business trends, many companies place a strong emphasis on effective social media management. This means not only having accounts on social sites, but paid advertisements as well.


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  • 5 signs you're ready for crowdfunding


    Date published: 12/7/2015 | Category: Small Business


    Today's startup world is fast-paced and competitive, and many fledgling companies feel like they need to gain sizeable investments early on in order to succeed. Built in Chicago explained that the trend of seeking large sums in the form of angel or venture capital is often detrimental for new businesses, as they aren't quite mature enough to sustain the financial pressure that accompanies these types of high-stakes investments.


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  • 5 ways to increase website traffic


    Date published: 12/1/2014 | Category: Tech


    The Internet has brought both consumers and businesses countless benefits. People have the ability to conduct product research before they buy and to keep in touch with friends and families, as well as their favorite celebrities and brands.


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  • Shark Tank Down the Road: How Successful are the Program's Sponsored Ventures?


    Date published: 11/12/2015 | Category: Small Business


    Singers have "American Idol," designers have "Project Runway" and entrepreneurs have "Shark Tank."This hit ABC show gives small business owners the opportunity to display their unique products in front of a panel of judges, which is made up of successful business men and women in search of their next deal.


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  • Is it time to fire your board member?


    Date published: 11/10/2015 | Category: Small Business


    For most nonprofit organizations, board members are invaluable cogs in a larger wheel. Unlike a singular leader, boards are able to incorporate different opinions and points of view into their decision making processes, which typically means they end up with more well-rounded results.


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  • 4 helpful tips for moms returning to work


    Date published: 11/9/2015 | Category: HR


    It's no secret that having a baby is hard work. And for working mothers, maternal duties need to fit into the framework of their careers. While maternity leave offers moms some time to get things in order, it often feels like it's over in the blink of an eye - one minute, you're changing diapers, and the next you're researching the latest business trends.


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  • How long is too long of a commute?


    Date published: 11/3/2015 | Category: Environment


    Commuting for a job is never fun. When you're tired and just want to sleep in, trudging an hour or two to the office really doesn't seem worth it. At some point, everyone wishes their office was just a little bit closer, or conveniently, attached to their building.


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  • 5 ways your office is killing you


    Date published: 11/3/2015 | Category: Small Business


    Whether you love your job or are actively searching for new opportunities, stress has inevitably driven you to utter the words "This job is killing me!" at least once during your career.


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  • Master your work-life balance with these 4 tips


    Date published: 10/29/2015 | Category: Small Business


    Achieving a manageable work-life balance can often seem impossible. When you start devoting too much time to your career, personal issues can arise, and when you take too much time off your professional productivity inevitably suffers.


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  • Tips for running successful startup businesses


    Date published: 10/26/2015


    Hello, and welcome back to our series on how you can build the best team possible to grow your startup. At this stage of your business's development, having the right employees is absolutely essential, so let's take a look at how to secure the right staff.


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  • Tips for running successful startup businesses


    Date published: 10/23/2015


    Greetings. If you're spearheading a startup, you know that every decision you make now directly affects your company's future. So, when it comes to putting together a team that can propel your organization forward, you need to make sure you're choosing the right employees.


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  • 39 percent of American small-business owners don't invest in marketing


    Date published: 10/21/2015 | Category: Small Business


    Small-business owners may not be doing as much as they should to attract new visitors to their websites. According to Capital One Spark Business, in April 2015, 39 percent of U.S. small-business owners said they had not invested anything into marketing tactics.


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  • 39 percent of American small-business owners don't invest in marketing


    Date published: 10/21/2015 | Category: Small Business


    Small-business owners may not be doing as much as they should to attract new visitors to their websites. According to Capital One Spark Business, in April 2015, 39 percent of U.S. small-business owners said they had not invested anything into marketing tactics.


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  • Key signs that you may be getting fired


    Date published: 10/20/2015 | Category: Environment


    Getting fired is never fun, though it does happen. Firing can lead to stress about finances, poor confidence levels and, of course, the worry of finding a new job. However, there are ways to prevent getting fired from your job.


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  • 6 tips to create the perfect resume


    Date published: 10/15/2015 | Category: HR


    Change is good, but if it's been a while since you were in the job market, the prospect of job searching can be daunting to say the least. Not only do you have to find job opportunities, but you have to craft a resume, write a cover letter, set up interviews, choose your interview outfits and fill out a lot of applications.


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  • Tips and tricks for nailing your next job interview


    Date published: 10/14/2015 | Category: HR


    After spending hours crafting the perfect resume, scrolling through job postings and filling out applications, you finally get the call that a company wants to schedule an interview with you. And while a lot of your hard work has seemingly paid off, you're not done yet.


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  • What is your team looking for in a leader?


    Date published: 10/13/2015 | Category: Small Business


    If you hold a leadership position, you strive every day to be the kind of head your team wants to work under. You also play many roles, however. Forbes magazine noted that today's modern manager is usually responsible for everything from recruiting, hiring and training to directing, disciplining and reporting.


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  • This is how you hire your first CEO


    Date published: 10/9/2015 | Category: Small Business


    For many entrepreneurs, taking on the role of leader within their own companies comes naturally. After all, you were the one who took a seedling idea, nurtured it, invested in it and watched it grow into something substantial.


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  • 5 biggest obstacles for hiring new talent


    Date published: 9/30/2015 | Category: HR


    Every company's path to success depends on the talent it recruits and hires. But the job market is competitive these days, and sometimes it can be tough to find the right individuals to join your business and help it grow.


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  • 4 reasons you're not getting promoted


    Date published: 9/25/2015 | Category: HR


    Getting passed over for a promotion and watching one of your co-workers rise to the challenge is one of the most difficult things you can experience as a business professional. When you feel like you've been giving it your all and you're still not getting your chance to climb the career ladder, it can start to get frustrating.


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  • How to attract and hire top talent: Part 2 [Video ]


    Date published: 10/5/2015


    Hello, and welcome back to our discussion on discovering and retaining the best talent for your organization. Last time, we discussed a LinkedIn survey that revealed modern employers are using a combination of traditional and updated hiring techniques to attract the cream of the crop.


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  • How to attract and hire top talent: Part 1 [Video]


    Date published: 10/1/2015


    Greetings. While today's strong job market might be beneficial to professionals looking for an array of new opportunities, it can be challenging for employers seeking to locate, hire and retain the best of the best.


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  • What happened to the American entrepreneur?


    Date published: 9/23/2015 | Category: Small Business


    The U.S. has always been known as the land of opportunity. Throughout history, people from around the world have traveled to America to restart their lives and fulfill their dreams. The country has provided entrepreneurs with all the tools they need to become successful in today's society, and aspiring business owners are encouraged to pursue their goals.


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  • Think the Chinese stock market crash has no effect on you? Think again...


    Date published: 9/17/2015 | Category: Money


    Even when working within an international business model, it's easy to feel detached from social and financial issues occurring overseas. Despite the physical distance, however, major economic events can spur butterfly effects that ripple throughout the entire world.


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  • Google leads online ad revenue with 38%


    Date published: 9/17/2015 | Category: Small Business


    Advertising is necessary for the success of any business. If you can't get the word out about your products or services, how will you bring in customers and make money? While print, radio and TV marketing campaigns can add some revenue, the Internet will be the driving force behind advertising.


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  • Is YouTube unstoppable in the video advertising game?


    Date published: 9/15/2015 | Category: Small Business


    In the marketing world, visuals are key. And because this field is all about aesthetics, video advertising has become an indispensable element of effective outreach strategies. Where should you advertise on videos? According to market research, the answer is more obvious than you think.


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  • 7 reasons why people absolutely hate their jobs


    Date published: 9/10/2015 | Category: Small Business


    Growing up, people may have always had some idea of the career path they wanted to pursue. While it may have changed over the years, they eventually knew the industry they desired to work in.


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  • Do you possess the single most important attribute of a professional?


    Date published: 9/4/2015 | Category: Small Business


    As you move through life, you may work in a variety of positions at countless companies. You might have had your first job in high school at a restaurant or retailer and then worked your way up to an office position after college.


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  • 5 easy ways to help cope with work-related stress


    Date published: 9/3/2015 | Category: HR


    No matter how much you love your career, chances are that you deal with job-induced stress at least once a week. In some ways, this is good - it means you're passionate about your work. In other ways, it's extremely detrimental to your mental health and professional performance.


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  • How to ask for a raise


    Date published: 9/1/2015 | Category: HR


    Job roles and duties evolve over time. Any employee who has been at the same organization for a significant period has likely adopted new responsibilities and added additional skills. Veteran employees make significant contributions, in regards to both client satisfaction and revenue.


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  • How to impress your boss (Video)


    Date published: 8/31/2015


    Managers are impressed by workers who provide value. The more you know, the more value you can provide. If you want to study up and impress your boss, there are three sources you should refer to. First, every company has interior resources.


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  • Impress your boss using these 7 tips - it's easier than you think


    Date published: 8/28/2015 | Category: HR


    It's pretty tough to get ahead at work without being on your boss's good side. But no one likes a suck-up, either. Some bosses are easier to please than others, too, so what's the best way to make sure you're impressing your boss enough to climb the career ladder but not so much that you look like a brownnoser to your co-workers?According to a recent ProOpinion poll, 30 percent of business professionals think that finding solutions to your boss's biggest problems is most important when trying to impress him or her.


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  • When is the right time to ask your boss for a raise?


    Date published: 8/28/2015 | Category: HR


    If you've been at a company for a while, you've probably taken on more responsibilities than the job description originally entailed. As a veteran employee, you may have made significant contributions to the business, both in regards to client satisfaction and revenue.


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  • How to ask your boss for more money [Video]


    Date published: 8/28/2015


    If you want a raise, you're going to have to ask for it, and that's often the hardest part. To increase your wage, you have to make a compelling case about why you deserve it. You can do this in three steps.


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  • How motivational is individual attention from bosses?


    Date published: 8/20/2015 | Category: HR


    Across every industry, employees interact and work with disparate types of supervisors who manage teams in very different ways. From uptight to laid back, upper management types come in a wide array of shapes and sizes.


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  • Career advancement key to worker morale?


    Date published: 8/20/2015 | Category: HR


    Many entry-level employees complete degrees at colleges and universities to begin careers at their respective industries. While it's important to break into the professional world and lay the foundation for adulthood, new workers also value the opportunity to advance their positions at work through special projects and various job openings.


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  • Find success by surrounding yourself with successful people


    Date published: 8/14/2015 | Category: Small Business


    For many people, the definition of "success" involves thriving at work. They want to set goals and reach them, they desire to advance up the supply chain and they want to be in their dream positions by the end of their careers.


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  • 6 traits every effective team player has


    Date published: 8/11/2015 | Category: Environment


    Whether it's your job to hire new talent for your company or you're the one looking to be that new talent, you need to figure out what makes a successful employee fit in and work effectively. Aside from demonstrating the technical skills involved and the right experience, good employees should have a certain set of traits that make them the perfect additions to any team.


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  • Would your family say you work too much?


    Date published: 8/10/2015 | Category: Small Business


    As more people start their own companies and consumer demand for certain products grows, competition increases among business owners. Employees may need to work harder and longer hours to be able to reach their goals and meet deadlines.


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  • Some managers just don't get it


    Date published: 8/7/2015 | Category: HR


    When it comes to managers, all of them have different management styles, and it's pretty easy for employees to tell which ones they flourish under and which ones drive them crazy. A boss can make or break a business professional's career at a certain company, and getting stuck with a bad one is certainly enough to make any employee consider seeking work elsewhere.


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  • 3 things to consider when commuting to work


    Date published: 8/1/2015 | Category: Environment


    Commuting for a job is never fun. When you're tired and just want to sleep in, trudging an hour or two to the office really doesn't seem worth it. At some point, everyone wishes their office was just a little bit closer, or conveniently, attached to their building.


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  • Why marketers should focus on gaining email subscribers


    Date published: 7/31/2015 | Category: Small Business


    It's no secret that having an effective email strategy is vital to the overall success of any marketing plan. This personalized way of contacting potential consumers is routinely touted as the top way to gain exposure, and as a result, customer loyalty.


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  • Why your company's online presence is crucial to its success


    Date published: 7/31/2015 | Category: Small Business


    While print ads used to be the most effective method of spreading a brand's message, simply running an editorial campaign is no longer an option for companies seeking to reach a wide customer base.


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  • 4 reasons you need customer relationship management software


    Date published: 7/30/2015 | Category: Tech


    You can't have a successful business without customers. Their purchases and loyalty are what keep companies afloat. However, client communications can be hard to handle even for the most organized employee if information isn't easily accessible.


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  • 6 digital marketing tools that can streamline outreach strategies


    Date published: 7/30/2015 | Category: Tech


    As industry trends ebb and flow within the digital marketing realm, many tools become available that promise to increase the performance of your organization's outreach strategies. Despite the fact that all professionals want to maximize the results of their marketing plans, they are often hesitant to implement these new resources.


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  • What are today's most profitable franchises? [Video ]


    Date published: 7/28/2015


    If you haven't reviewed Entrepreneur's 2015 Franchise 500, now's the time to study up. Franchise trends tell you what businesses are taking off and how they're staying successful. Here's what you can learn from some of the best.


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  • How can businesses drive traffic to their websites?


    Date published: 7/27/2015 | Category: Tech


    The Internet has brought both consumers and businesses countless benefits. People have the ability to conduct product research before they buy and to keep in touch with friends and families, as well as their favorite celebrities and brands.


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  • Majority of business professionals feel social media engagement increases blog reach


    Date published: 7/22/2015 | Category: Media


    These days, it seems like every Tom, Dick and Harry has a personal blog, and all kinds of businesses are getting in on the action too. Blogs are a great way to attract new customers, share the latest business trends and develop a voice for your business.


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  • 4 essential building blocks for a successful content marketing campaign


    Date published: 7/17/2015 | Category: Small Business


    When the Internet began to gain popularity, simply having an online presence was enough to propel your organization far ahead of the competition. In today's digital age, however, having a website and social media channels is a given - it's the content of these platforms that determines your company's place in its industry's hierarchy.


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  • Catchy titles in headlines is a must


    Date published: 7/16/2015 | Category: Media


    Browsing the Internet in search of relevant information is something that nearly every business professional does on a daily basis to complete job-related tasks. After typing a term into a search engine, it's up to the professional to decide which articles are actually worth clicking on and reading.


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  • Push notifications: Pushing the boundaries of marketing


    Date published: 7/13/2015


    With smartphones and tablets finding their way into the majority of consumers' pockets, marketing professionals have no choice but to redirect their focus to mobile marketing campaigns. Many companies have adapted to these shifting industry trends by creating mobile apps, or programs users can download to their devices and access with the swipe of a finger.


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  • Coworker relationships can spark a business


    Date published: 7/8/2015 | Category: HR


    There's no denying that positive employee interactions help drive a company, but despite this fact, not all workplaces are giving their employees enough opportunities to create and maintain these relationships.


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  • Increase your digital marketing budget to yield greater results


    Date published: 7/7/2015 | Category: Media


    When it comes to your company's marketing budget, you're likely vigilant about how you allocate funds. Not only do you want create effective advertisements, but you also want to make sure you're distributing them in the most targeted ways.


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  • Smart marketing helps online advertising costs


    Date published: 6/30/2015 | Category: Media


    With the extensive technology of today, businesses have multiple marketing platforms to advertise on. Some are more popular and effective than others, though. For example, in a recent ProOpinion poll, 29 percent of business professionals surveyed used online ads to market their business, while only 16 percent relied on radio ads.


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  • Is your small business using social media effectively?


    Date published: 6/30/2015 | Category: Small Business


    Small business owners often think that social media is reserved for bigger companies that have huge target audiences and lots of money to throw around, but that's not true. Social media is becoming a crucial platform for every type of business, whether it's a nationwide chain or a local operation.


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  • 5 essential components of an effective marketing offer email


    Date published: 6/26/2015 | Category: Small Business


    Marketing professionals know the value of email. No matter which direction industry trends flow, this digital form of communication is a constant for personal, professional and promotional outreach. Unfortunately, the prevalence and popularity of email means that consumers' inboxes get inundated with messages offering deals, sales, specials and once-in-a-lifetime offers all day, every day.


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  • Almost 50% of business pros think targeting the right people is key to unlocking sales vault


    Date published: 6/26/2015 | Category: Small Business


    Although it might seem like a process reliant on luck, marketing isn't a mystery. As long as you focus on the most important elements of consumer outreach, you'll be able to create a successful strategy that exposes your product to the right people.


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  • How to protect your personal user data online


    Date published: 6/25/2015 | Category: Tech


    As a business professional these days, you likely spend a good amount of time on the Internet - both at work and at home. It's a convenient way to stay in touch with clients, co-workers, friends and family, and there are all kinds of important tasks that can be accomplished online.


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  • Why mobile marketing matters


    Date published: 6/25/2015 | Category: Small Business


    Marketing is all about reaching your consumers, and, chances are, your potential customers spend large portions of their days immersed in their mobile devices. Whether they can't get out of bed before swiping through their smartphones or need their tablets to accompany them on commutes, portable technology is likely a huge part of their lives.


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  • How Automation will Make you More Productive [Video]


    Date published: 6/25/2015


    The more tasks you outsource to a machine, the better. Automation is one of the easiest ways to streamline your efforts and save time throughout the day. Social media tools like Hootsuite and Tweetdeck consolidate all your social media accounts onto one page.


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  • Dodge These 3 Business and Social Media Myths [Video ]


    Date published: 6/23/2015


    Your business needs to be on the Web, and that doesn't just mean a website. You need a social media strategy. Whether you're taking on Twitter or figuring out Facebook, social media is your gateway to a larger audience, better brand recognition and more sales.


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  • Controversy and intrigue fuel conversation around Google's self-driving car


    Date published: 6/23/2015 | Category: Tech


    Technology is constantly evolving, but it's taken off at record speed over the past few decades. Along with smartphones, tablets and even self-guiding vacuum cleaners, Google's new self-driving car is expected to hit the market in the not-so-distant future.


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  • Step up your niche marketing game with these 5 tips


    Date published: 6/19/2015 | Category: Small Business


    After coming up with a unique, feasible idea for your own small business, it's time to figure out who's going to be buying your products and services by doing a little business market research.


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  • 4 business challenges that can't be ignored


    Date published: 6/15/2015 | Category: Small Business


    As business trends evolve, so do the challenges facing modern companies looking to get ahead. A ProOpinion survey revealed that today's corporate professionals experience a number of difficulties when trying to achieve success.


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  • Business professionals consider employee benefits key to happiness


    Date published: 6/15/2015 | Category: HR


    When business professionals are on the hunt for a new job, all kinds of factors play into their final decision. Salary is a big one, as well as location, job security and opportunities for advancement.


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  • How to handle common job interview questions


    Date published: 6/12/2015


    In order to get that dream job, chances are you'll have to participate in a traditional interview. Barring industry trends, these question and answer sessions tend to follow a standard format, one that's been adept at separating the cream of the crop from less qualified applicants for years.


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  • Nearly half of business professionals consider target audience key when developing marketing plan


    Date published: 6/10/2015 | Category: Small Business


    It's no secret that effective marketing is a crucial element of a successful business. Advertising to receptive consumers involves a lot of strategy, skill and focus, and there are many  things marketing professionals must take into account when crafting a robust outreach plan.


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  • Why your business should follow social media experts


    Date published: 6/9/2015 | Category: Tech


    Social media, once thought of as a potentially temporary Internet trend, has recently become an essential part of every company's marketing strategy. Websites like Twitter, Facebook and Pinterest have transcended their original purposes to become unique blends of personal, professional and advertorial content.


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  • How Generation Z will shape the future of business


    Date published: 6/5/2015 | Category: Tech


    Generation gaps are defined by moral, social, political and even technological differences between the day's youth and their elders. But as Generation Z, or those born beginning in 1994-95, reaches the college age, businesses are finding that a whole new model will be necessary to keep up with the first real tech savvy generation.


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  • Content marketing trends for a new Internet


    Date published: 5/15/2015 | Category: Tech


    The internet has grown to be the most important means of communication for people all over the world, and that includes businesses. But the big advertising banners and annoying pop-ups of yesterday's Internet have heard the death knell as advertising gurus are seeking to take advantage of social media and interactive web content.


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  • Understanding the bitcoin business


    Date published: 6/2/2015 | Category: Money


    Bitcoins have managed to make their way out of the Internet underground and into the real world market, posing an interesting challenge to established forms of global currency - if their use takes hold.


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  • How the Uber model may change the business world


    Date published: 5/28/2015


    In the five short years that Uber has been in business, it's made quite an impact on the world. It's become a popular mode of transportation for millions - a recent ProOpinion poll showed that 18 percent of respondents have used Uber while on the road for work, compared with 9 percent having used its fiercest competitor, Lyft.


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  • Why selecting the right email provider is crucial to your business


    Date published: 6/4/2015 | Category: Tech


    Although business trends are constantly evolving, email has been the central medium of professional communication for many years. Because email is universally accepted, easy to organize and efficient, this form of correspondence will likely remain the professional standard for the foreseeable future.


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  • What's the best social media for business?


    Date published: 5/22/2015 | Category: Media


    Social media has taken the internet and much of the world by storm. But what remains unclear to many is whether or not social media is going to become a fad that dies out as quickly as it arrived, or if it's in fact the wave of the future, destined to be here long after its creators are gone.


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  • How Best Buy is staying alive in the face of online alternatives


    Date published: 5/15/2015 | Category: Money


    Electronics are everywhere these days - in your pocket, on your head, strapped to your wrist and gleaming in front of you with crystal clear picture and audio. While the market for consumer electronics is budding, good old-fashioned retailers have had to re-imagine their business landscape to keep up with cheaper online competitors.


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  • Weighing the pros and cons of a minimum wage hike


    Date published: 5/11/2015 | Category: Small Business


    President Franklin D. Roosevelt signed the original Fair Labor Standards Act on June 25, 1938, setting the first federal minimum wage at $0.25 an hour, according to the U.S. Department of Labor. He did so in response to a grave national crisis, the Great Depression, and a growing concern for unfair labor practices in the United States that left many workers overworked and underpaid.


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  • 3 things every business should know about a carbon tax


    Date published: 4/7/2015 | Category: Environment


    Over three-fourths of Americans believe research for renewable energy sources deserve funding, according to Yale researchers. Another 74 percent believe that CO2 should be regulated as a pollutant. Sixty-three percent of Americans want strict limits on existing coal-fired power plants, and the majority of Americans believe global warming will harm people - if not themselves personally - in the U.


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  • Protect your small business from cyber threats


    Date published: 6/1/2015 | Category: Small Business


    It's not just large corporations that that can land in industry news for being hacked. Businesses as small as one person need to be protected from the very real threats of cyber attacks. These online threats can damage a business financially, infringe of its intellectual property rights and embarrass the company in a number of ways.


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  • US economy contracted by 0.7 percent last quarter


    Date published: 6/1/2015 | Category: Money


    The U.S. Economy started off even slower in 2015 than experts first thought. In its first report the U.S. Bureau of Economic Analysis explained that the nation's economy only grew by about 0.2 percent in the first quarter of 2015.


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  • 4 traits of a successful content marketing campagn


    Date published: 6/1/2015 | Category: Small Business


    When the Internet began to gain popularity, simply having an online presence was enough to propel your organization far ahead of the competition. In today's digital age, however, having a website and social media channels is a given - it's the content of these platforms that determines your company's place in its industry's hierarchy.


    Read more
  • Why do workers choose to switch jobs? [Video]


    Date published: 5/28/2015


    If you want to reduce employee turnover or attract some new hires, then listen up. ProOpinion launched a survey asking professionals what motivates them to leave one workplace for another. No surprises here - 29 percent of respondents blamed the green stuff.


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  • How You Can Use ProOpinion Data [Video]


    Date published: 5/26/2015


    How can you tell what social media platforms your customers are using? How about what benefits matter most to your workforce? Today's businesses thrive on reliable data. Statistics influence business decisions, identify opportunities and can even fuel productive conversations by the water cooler.


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  • What do business professionals think about the economy?


    Date published: 5/22/2015 | Category: Money


    Whether you're in commodities trading or banking, the U.S. economy is common topic of discussion. It's not just an interesting subject to follow, but keeping a close eye on the economy's ebbs and flows can let you get the jump on your competition and distinguish yourself amongst your peers.


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  • What makes someone an effective leader?


    Date published: 5/22/2015 | Category: Small Business


    Every business professional has likely seen his or her fair share of bosses. Some might be more like the stereotypical nightmare leaders who sit around barking orders at their subordinates while they plan their next vacation, while others may be looked up to as effective, passionate leaders who always manage to get things right.


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  • Will the economy pick up in second half of 2015?


    Date published: 5/20/2015 | Category: Money


    The Labor Department's March Job Report was a disappointment for those buoyed by the past year's job creation success. According to Bloomberg, the report suggested that the factory sector is struggling, which has had a significant effect on the broader economy.


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  • What makes business professionals switch jobs?


    Date published: 5/18/2015 | Category: Money


    Switching jobs and changing companies is just part of corporate life. Companies frequently fight to bring new people on and often see former employees leave for their rivals. But when it comes to why business professionals choose to switch their career path, it isn't always about who's offering the largest salary.


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  • 3 tech trends impacting the business world


    Date published: 5/6/2015 | Category: Tech


    Modern advances have technology evolving at a rapid, almost elusive rate. In order to stay competitive and successful in the business world, companies have no choice but to adapt to cutting-edge industry trends.


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  • Are you saving for retirement the right way?


    Date published: 5/15/2015 | Category: Money


    Saving for retirement is an important part of any career. Whether through 401k accounts, pensions or private bank accounts, many people start saving as soon as they begin working. However, often people are unable to save as much for the future as they'd like to because of financial restrictions in the present.


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  • Which fast food restaurants are most popular with business professionals?


    Date published: 5/15/2015 | Category: Small Business


    When you're up against a deadline or a client is counting on you, every second of the day matters. When time is crucial, finding lunch or dinner that's fast is critical. Many business professionals choose fast food whether they're looking for a quick lunch in the middle of the day or just trying to bring home a convenient hot meal on the commute home.


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  • What traits are the most important for entrepreneurs?


    Date published: 5/12/2015 | Category: Small Business


    From the future technology giants who dropped out of college to change the way people communicate to the small town coffee shop owner who started his or her own business when everyone told him or her not to, entrepreneurship is a critical part of the American business landscape.


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  • What makes a business successful?


    Date published: 5/12/2015 | Category: Small Business


    Ask your Average Joe on the street what makes a business successful and you'll likely hear something about making a lot of money. But as a business professional, you know there's a lot more to success than just what gets put in the bank.


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  • How ProOpinion Gives You a Voice [Video]


    Date published: 5/8/2015


  • Is tailoring your social mission a wise investment?


    Date published: 4/30/2015 | Category: Small Business


    Small businesses are leading the way in designing company missions that set a high bar in upholding environmental and social standards, according to The New York Times. That's not all that surprising.


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  • The money in Marvel marketing: 5 commercials using The Avengers as fuel


    Date published: 4/30/2015 | Category: Media


    How much money is "Avengers: Age of Ultron" going to make? If filmmakers hope to surpass its predecessor, "Avenger's Assemble," the movie will need to make over $207 million in its opening weekend, which would also make it the biggest opening in movie history, according to CNN Money.


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  • Traits that help every MBA grad get hired


    Date published: 4/24/2015 | Category: HR


    How much does it cost the company when you hire a bad recruit? According to tech recruiter Jörgen Sundberg and an infographic published by Resoomay, it's much more than any company should be willing to sacrifice.


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  • What is ProOpinion? [Video]


    Date published: 4/24/2015


    Hello and welcome to Pro Opinion, where we have all the answers - literally! Pro Opinion is your number one source for research-driven content. We ask the questions most important to you, collect feedback from thousands of business professionals and give you all the data right here.


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  • Has the economy bounced back from the recession?


    Date published: 4/20/2015 | Category: Money


    The financial crisis of 2007-2009 struck like a hurricane, closing businesses and sending the unemployment rate soaring. The national unemployment rate reached a peak of 10 percent, 250,000 private sector businesses closed and job openings decreased by 44 percent, according to the U.


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  • 4 ways you never thought about your company's wage gap


    Date published: 4/15/2015 | Category: Money


    In one corner, a growing sea of low-earners organize occupy movements and point out that business research shows the top 1 percent of Americans received more than half of all income growth from 1979 to 2007, whereas income grew by just 20 percent for the other 99 percent of taxpayers.


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  • Does Target's $10 million settlement create a precedent for other businesses?


    Date published: 4/3/2015 | Category: Tech


    Around two years after retailing giant Target Corp suffered a data breach that compromised the personal and financial information of around 70 million customers, the company is feeling the consequences.


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  • BYOD benefits are not a surprise but where they're popping up now certainly is


    Date published: 4/1/2015 | Category: Tech


    For any bring-your-own-device critics that still believe using the company computers is the only way to do business, listen up. The last institution on Earth you expected to indulge in cellphone use is singing a different tune.


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  • Hydrogen fuel cells or batteries: Is Tesla or Toyota cashing in on the future?


    Date published: 3/25/2015


    For anyone who isn't a fan of imported foreign oil and greenhouse gas, Toyota's Hydrogen fuel cells and Tesla's battery-powered vehicles represent a safe, clean and alluring step into the future.


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  • Welcome to the new ProOpinion


    Date published: 3/4/2015


    ProOpinion means business. Smart business. Why make a decision when you can make a smart, well informed decision? The modern day business professional has an insatiable thirst for knowledge. We quench that thirst.


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  • 3-D Printing Oddities: A Versatile Technology


    Date published: 3/4/2015


    Manufacturing has made a giant leap in the last thirty years, shifting from injection molds, assembly lines and other high-waste industrial methods to an incredible new technology called 3-D printing. This method uses a filament or other extrusion mechanism along with a guiding computer design spec to create 3-dimensional objects that have nearly limitless uses.


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  • Reputation is the Single Most Important Element to a Small Business Owner


    Date published: 3/4/2015


    Pinterest, the social media, virtual bulletin-board website with more than 40 million registered users, announced in March that it will begin offering paid "pins" to allow businesses to promote their goods and services to those most likely to be interested in their offerings.


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  • The Basics of Bitcoins


    Date published: 3/4/2015


    Bitcoins are a form of electronic currency that can be used in peer-to-peer transactions of all types. Unlike PayPal, for instance, Bitcoins are not actual US currency, but rather a currency alternative.


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