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Content marketing trends for a new Internet
The internet has grown to be the most important means of communication for people all over the world, and that includes businesses. But the big advertising banners and annoying pop-ups of yesterday's Internet have heard the death knell as advertising gurus are seeking to take advantage of social media and interactive web content. Here's why companies who are keeping up with internet business trends are taking the right path, and how they're going to do it.
Mobile optimization has become the new focus for many businesses.
The internet - in all its glory
The world wide web was invented in 1989 by Tim Berners-Lee, a British physicist working in the CERN laboratory in Switzerland, according to Internet Live Stats. He is also credited with designing the first browser, the first Hypertext Transfer Protocol, and the original version of the Hypertext Markup Language. He also published the world's first website on August 6, 1991.
Flash forward 24 years and the Internet is beaming with nearly 1 billion unique websites being visited by 3 billion users worldwide, Internet Live Stats reported. A recent ProOpinion poll found that 55 percent of those who responded said they used the Internet four-or-more hours a day - that's the equivalent of around 60 days per year. But the Internet is no longer just websites, its teeming with social media and other mobile-friendly content that businesses are beginning to target for the next generation of advertising.
Consider this - a Big Data study was conducted by the California venture capital firm Kleiner Perkins Caufield & Byers which showed that mobile users check their phones an average of 150 times a day. There are 350 million photos uploaded to Facebook every day and 100 hours of video uploaded to YouTube. Those are just a couple examples of how social media has exploded in the last few years, and its why market research has determined that business trends in advertising will need to transform their approach to the Internet completely.
A new content marketing strategy
Forbes magazine reported that mobile optimization has become the new focus for many businesses because, let's face it - desktops are old news. People are buying more tablets and smartphones than ever, so it's important for businesses to have websites that are optimized with mobile content and accessibility. Business marketers will try to fuse web content with advertising to create better channels for Internet users to interact with their products and services.
Companies have realized that in-your-face corporate jargon no longer works with a highly interactive Internet, so it's important for businesses to "humanize" their web content, Forbes reported. That means providing content that connects with consumers on a personal level - welcoming them to try products and services rather than annoying them like a pushy salesman. But web content isn't the only new focus for business marketing.
"99 percent of online retailers in the U.S. advertise on YouTube."
YouTube and beyond
The Business Journals reported that 99 percent of online retailers in the U.S. use YouTube for advertising, in addition to 95 percent of the luxury brand market. YouTube is an effective way of advertising because not only is it enormously popular, but it can be relatively cheap to produce content for it. Companies can put together a simple slideshow with music and animations that will serve as a great commercial, so-to-speak. Further, companies that are willing to spend a little more on production can create corporate-sponsored videos that will attract viewers and serve as a platform for them to promote their brand.
The future is going to bring a whole new world of business trends in advertising as it becomes more transparent and interwoven with web content. Businesses are seeking to join the big conversation on social media so that they can maximize their presence without blasting it in your face.
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