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The money in Marvel marketing: 5 commercials using The Avengers as fuel
How much money is "Avengers: Age of Ultron" going to make? If filmmakers hope to surpass its predecessor, "Avenger's Assemble," the movie will need to make over $207 million in its opening weekend, which would also make it the biggest opening in movie history, according to CNN Money.
After that, the movie would have to breach $1.5 billion at the worldwide box office during its time in theaters. It's a likely possibility, according to market research conducted by some movie analysts, but the film fans will have to sit back and wait to see the numbers.
One inarguable fact: Marvel movies have been an absolute cash cow for Disney, collecting over $300 million with every movie featuring an Avenger's character over the past 10 or so years and breaking the billion-dollar mark with the team's first live action debut and "Iron Man 3," according to The Verge.
It doesn't take a hugely perceptive businessman to estimate how much money this super hero buzz has brought not only in ticket sales but merchandising and marketing features as well. In fact, there are plenty of big businesses trying to harness the Avengers hype while it's hot. Surf through a few TV channels, and you'll see it all for yourself.
1. Target and its action figures
The department store giant Target recently released an Avengers ad spot featuring Iron Man, Captain America, Thor and The Hulk action figures fighting off a shopping cart wielding Ultron.
2. Audi pays homage to Stan Lee
German auto manufacturer Audi released a two-minute video tying the Marvel universe and the Audi S8 together using Stan Lee as the linchpin. The video featured Kevin Smith, Tara Reid, Michael Rooker, Jason Mewes and Lou Ferrigno learning the fine art of cameo appearances from Lee, who has appeared in every Marvel super hero feature film in a cameo to date.
Of course, there's also the other Audi commercial that juxtaposes the Avengers cast with one of the company's model vehicles in a much less subtle way.
3. Kellogg's frisbee flyers
Cereal, frisbees, super heroes - it would seem Kellogg's newest ad spot has all the ingredients for a successful commercial.
4. Super hero sandwiches at Subway
A new Subway commercial shows off Avengers cups and bags of chips at the sandwich shop while splicing together footage from the movie itself to try and drive restaurant sales.
5. Nesquik silver
OK, this Nesquik commercial doesn't actually feature the new Quicksilver character, and that's a tragedy for pun lovers everywhere. Nonetheless, the chocolate milk mix makers cashed in on the super hero blockbuster appeal with the appropriate Ultron clips and product packaging.
To make a long story short, the Avengers have seeped into just about every plausible industry - from automotive ventures to cereal and fast food - and somehow the super heroes haven't oversaturated ad spots yet in the least. The question is, are viewers still responding with the same enthusiasm to all these Avenger-filled commercials? And if so, what other products have an opportunity to ramp up their marketing efforts using a few caped crusaders?
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